In rural Madagascar, communities whose livelihoods depend on nature often see little return for their work. Limited market access and weak ties to the private sector make it difficult to improve incomes without compromising the ecosystems they rely on. 

The project tackles this by building value chains that are both economically viable and environmentally sound. It supports farmers and local cooperatives in producing, processing, and selling goods — including silk, plant fibers, bird eye chili, and honey — using methods that protect and restore the land. By partnering with responsible businesses and establishing transparent product traceability systems, it ensures that the value derived from natural resources flows back to the communities who care for them. The result is a model where biodiversity protection and decent livelihoods reinforce each other, fostering stronger local economies and a more equitable relationship between people and nature.